Honest Ed Mirvish, the only person in Toronto everyone seemed to like, died last Wednesday morning. When I saw it on the news that night I thought I should write about Honest Ed’s, the circus monstrosity perched on the corner of Bathurst and Bloor. But it set in motion an inner debate I’ve not yet resolved: does screaming notoriety make a building a heritage landmark? Have they maintained it, a building built to be tacky, well enough to fit in our pages?
Luckily, Ed Mirvish was attached to something much closer to our mandate: he saved, restored and maintained the Royal Alexandra Theatre, almost single-handedly reviving Toronto’s theatre culture. Let’s talk about that and deal with the neon signs another day.
The Royal Alexandra Theatre was designed by John M. Lyle and built between 1906 and 1907. It took its name from Alexandra of Denmark, consort to King Edward VII. Toronto was rich with theatres at the turn of the century but they lacked the elegance theatre goers had grown used to in New York and London. The Royal Alex was the solution.
The force behind the project was a man named Cawthra Mulock.
Mulock had inherited a foundry and a fortune when his great aunt died in 1897. He was still a young man—the press deemed him “the boy millionaire.” Mulock put his money to good use in the world of business but also took it upon himself to nurture the city’s arts culture.
At the helm of the Royal Alexandra Theatre Company he commissioned the New York architectural firm Carrère and Hastings with simple instructions: “Build me the finest theatre on the continent.”
Carrère gave control of the project to John M. Lyle. Lyle grew up in Hamilton and studied architecture at L’ecole des Beaux Arts in Paris. At the time he was working in New York with Carrère. He returned to Canada to act as the firm’s local associate, something they were required to have by Ontario law. By the time construction began, it appears that Lyle was working independently of Carrère.
The theatre was built in three sections, the lobby, auditorium and stage, each a progressively bigger box. The first box, the auditorium, catches the eyes of passer-bys with its elegant balustraded windows and sparkling lights that ran beneath a crested parapet. The building’s interior featured Italian marble, ornate walnut and cherry staircases and a huge mural titled “Aphrodite Discovering Adonis” painted by Canadian artist Frederick S. Challener.
The theatre was a technological marvel. Mulock insisted it be built with steel from his foundry, which drove construction costs $750 000, dwarfing the original budget, but it also made it one of North America’s first “fireproof” buildings.
It was the first North American theatre without any obstructed views; the steel frame allowed Lyle to construct cantilever balconies without using support beams or pillars. This is a relatively rare feature even today.
Finally, there was a hole in the floor near where the orchestra played that they covered with grating. On hot days, they dropped blocks of ice in to keep people in the most expensive seats cool: the continent’s first air-conditioned theatre.
The Royal Alexandra, North America’s first and only royalty-sponsored theatre, opened August 26, 1907 with a production of Top O’Th’ World. It was a grand spectacle featuring Anna Laughlin and a massive cast.
Within ten years of its construction the theatre was one of the most important Canadian stops for touring theatre companies. This was helped, in part, when the rival Princess Theatre was destroyed in a fire, immediately justifying the Royal Alex’s fireproof frame.
When Mulock died in 1918 the Royal Alex stood as the brightest monument to a life of entrepreneurship, philanthropy and quixotic imagination. It does to this day.
The good times didn’t last though. After World War II musicals started to aspire to larger scales and the Royal Alex was no longer adequate to house them. Soon after the popularization of television convinced many Toronto theatre goers to stay home. The Lieutenant Governor’s mansion, which used to feature prominently in the King Street area, was torn down and turned into a railway marshalling yard. Other buildings slowly made way to warehouses and factories and the Royal Alex remained a single point of light in the heart of an industrial centre.
The final nail in the coffin came when the much larger and more modern O’Keefe Centre (now the Hummingbird Centre) opened in 1960 and pulled most of the Royal Alex’s remaining audience away.
When it was put up for sale in 1963, the Royal Alex was only operating 12 weeks of the year. Toronto’s theatre community was in shambles. A bid put in to level the theatre and put up a parking lot, which would likely have been sold to a company looking for a home for its new office tower. There was a building boom in the city and many historic buildings fell to similar plans.
In a move that shocked almost everyone Honest Ed Mirvish put in a bid and bought the Royal Alex for $215 000. He didn’t know a thing about theatre, but it didn’t matter: he knew a good deal when he saw it. It was one of the most pivotal events in Canadian cultural history.
A surprisingly soft-spoken Ed Mirvish described his reasoning in an interview with the CBC. “There were two reasons…. First, I felt it would be a very bad thing if this theatre were demolished. And secondly, I believe it has a tremendous potential as a business venture.”
Mirvish shut down the theatre for the following year, its longest period of inactivity since its construction, and hired Herbert Irvine to restore it. All told, Mirvish sank more than $600 000 in the theatre before selling a single ticket.
The Royal Alex re-opened with a production of Never Too Late, starring William Bendix, produced by Ed Mirvish.
Mirvish stayed mostly in the theatre’s background, offering the building up to touring production companies, but he did collect a few impressive credits. He produced Hair in 1970, which had a 53-week run in Toronto, and Godspell, featuring a cast of unknowns including Martin Short and Eugene Levy.
Ed began buying warehouses around the Royal Alex and converting them to restaurants. Places like Ed’s Warehouse, Ed’s Folly and Old Ed completed the formula and gave King Street the upscale look and feel it maintains today.
Today the Royal Alex sits at the centre of North America’s third largest theatre community in North America. Up the road is the Princess of Wales Theatre, constructed by the Mirvishes in the early ‘90s for $50 million. On the other side, and a bit up Yonge Street, is the Canon Theatre, managed by Mirvish Productions
Balancing the streetscape, across from the Royal Alex, is a different kind of monument: Roy Thomson Hall. The difference between the two is perhaps the best way to describe Mirvish’s legacy. Roy Thomson was a brilliant businessman who scarcely gave a cent to charitable causes his whole life. The building was named when Thomson’s estate, headed by Ken Thomson donated $5.4 million to its construction. Thomson’s legacy, at least in terms of the community his hall serves, runs only as deep as the name; a simulacrum, an imitation, of Mirvish’s legacy purchased by a reverent son.
When the Mirvish’s began selling their restaurants and Toronto buildings named Ed went down to nearly nothing the King Street culture remained. That’s why I’ll remember Ed Mirvish—because I truly believe that even if he couldn’t make another penny from theatre he’d still support the community. I think he really cared about King Street, that he saw his business ventures as a way to help people.
In terms of bricks and mortar, Honest Ed shares his King Street monument with Cawthra Mulock, but shares his legacy with no one. It’s Ed’s town. I’ll miss him.